This is part 4 of our six-part series on how local businesses can adapt to the latest trends in search. Today, we’re diving into entity optimization—a critical piece of the puzzle when it comes to getting noticed by AI-driven search engines like ChatGPT or Google...
This is Part 3 of our six-part series on how search engines are changing and what it means for local businesses. Today, we’re talking about real-time AI search—a fancy way of saying search engines are now smarter and faster at finding and delivering the latest...
This is Part 2 of our six-part series on how local businesses can adapt to the latest search trends. Today, we’re diving into entities—what they are, why they’re essential for search engines, and how you can use them to boost your business’s online visibility. What...
Marketing is essential for any growing business, but deciding whether to hire an in-house team or partner with a marketing agency can feel overwhelming. Here’s a closer look at the costs, tools, and expertise involved in each option to help you make an informed...
This is Part 1 of our six-part series exploring the trends reshaping search engines and what they mean for local businesses. Over the next few posts, we’ll break down each trend in detail, but first, let’s look at the big picture. The way people search online is...
