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What Local Businesses Need to Know About Google’s June 2025 Core Update

by Emily Taylor | Jul 14, 2025 | Local SEO

Google Just Made Another Big Change—Here’s What It Means for You If your business depends on being found in Google search results, you’ll want to know about the latest update that’s rolling out now. Google recently launched its June 2025 Core Update, and it could...
Geo Trends Part 4: Why Entity Optimization is the Key to Local SEO Success

Geo Trends Part 4: Why Entity Optimization is the Key to Local SEO Success

by Emily Taylor | Dec 23, 2024 | Local SEO

This is part 4 of our six-part series on how local businesses can adapt to the latest trends in search. Today, we’re diving into entity optimization—a critical piece of the puzzle when it comes to getting noticed by AI-driven search engines like ChatGPT or Google...
GEO Trends Part 3: How Local Businesses Can Thrive with Real-Time AI Search

GEO Trends Part 3: How Local Businesses Can Thrive with Real-Time AI Search

by Emily Taylor | Dec 18, 2024 | Local SEO

This is Part 3 of our six-part series on how search engines are changing and what it means for local businesses. Today, we’re talking about real-time AI search—a fancy way of saying search engines are now smarter and faster at finding and delivering the latest...
Geo Trends Part 2: The Evolution of Entity Optimization

Geo Trends Part 2: The Evolution of Entity Optimization

by Emily Taylor | Dec 11, 2024 | Local SEO

This is Part 2 of our six-part series on how local businesses can adapt to the latest search trends. Today, we’re diving into entities—what they are, why they’re essential for search engines, and how you can use them to boost your business’s online visibility. What...
The Real Cost of Hiring an Agency vs. Hiring Internally

The Real Cost of Hiring an Agency vs. Hiring Internally

by Emily Taylor | Dec 5, 2024 | Digital Marketing

Marketing is essential for any growing business, but deciding whether to hire an in-house team or partner with a marketing agency can feel overwhelming. Here’s a closer look at the costs, tools, and expertise involved in each option to help you make an informed...
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