Marketing is essential for any growing business, but deciding whether to hire an in-house team or partner with a marketing agency can feel overwhelming. Here’s a closer look at the costs, tools, and expertise involved in each option to help you make an informed choice.
Building an Internal Team
To cover the core aspects of marketing, you’ll need to hire specialists in these areas:
- Marketing Manager: Oversees the team, develops strategies, and ensures alignment with business goals.
- SEO Specialist: Drives search engine visibility and might manage organic social media if they have the skills.
- PPC Specialist: Manages Google Ads and potentially social media ad campaigns.
- Web Developer/Manager: Builds and maintains your website and may handle IT tasks if you find someone versatile.
- Content Creator/Writer: Produces blogs, email campaigns, website copy, and other assets to support marketing efforts.
Salaries for these roles can range from $50,000–$90,000 each, and if you cannot find someone that can double responsibilities, this can add up to over $400,000 annually for a small team. And that’s just the starting point.
Your team will also need tools to succeed, including:
- SEO Platforms (e.g., Ahrefs, SEMrush): $1,500–$6,000/year
- Analytics Tools (e.g., Google Analytics premium): $1,200–$3,600/year
- Design Software (e.g., Adobe Suite): $600–$2,400/year
- Content Management Systems (e.g., WordPress): $300–$1,000/year
These tools, essential for effective marketing, add thousands of dollars to your budget and require time to implement and manage effectively.
Partnering with Beehive Local
Beehive Local offers a streamlined, cost-effective alternative to building an internal team. For less than $43,000 annually, we provide a full-service approach that includes:
- Expert Services: SEO optimization, social media management, PPC campaigns, website development, and content creation.
- All the Tools You Need: Included in our packages are partnerships with premium platforms for SEO, analytics, design, Google Ads, AI tools, WordPress, and more.
- Scalability and Flexibility: Our Bee Seen, Bee Heard, and Bee Remembered packages evolve with your business, ensuring long-term success without surprise costs.
What truly sets Beehive Local apart is our commitment to your success. With our Bee Remembered strategy, we reinvest 5% of your management spend directly back into your ad campaigns after 12 months of partnership. This reinvestment amplifies your reach, sustains growth, and keeps your business competitive in an ever-changing market.
At Beehive Local, you’re not just getting a marketing service—you’re gaining a partner dedicated to your long-term achievements.
Staying Ahead in a Fast-Changing Industry
Marketing trends shift constantly, from algorithm changes to new ad formats. Internal teams often require ongoing training and experimentation to keep up. Agencies like Beehive Local stay on top of these changes for you, offering cutting-edge strategies without the added burden of training or trial-and-error learning.
Making the Smart Investment
An internal marketing team may seem like a way to maintain control, but the costs, tools, and expertise required can quickly add up. Partnering with Beehive Local gives you the same level of expertise, access to premium tools, and flexibility to scale—all for a fraction of the cost.
With the added benefit of our unique 5% reinvestment strategy, we’re not just helping your business grow—we’re helping you stay competitive for the long haul. Beehive Local is here to focus on your marketing so you can focus on running your business.
